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Our Story



1. Attractively Stylish or Smart:

2. Very Good; Fine; Excellent:

3. Substantial

Nifty was founded in 2021 by Dede DeYonker, a child of the 1970's who was heavily influenced by the styles and attitudes of that era ~ a time when people were striving to break away from the status quo and when clothing was used as a way to express one’s identity. It is this ethos that continues to drive Nifty today.

With an eye for quality and longevity, Nifty looks beyond fleeting trends or Instagram grids seeking to provide alternatives to the fast fashion market. All of our pieces are crafted with close attention to detail and are a perfect blend of traditional craftsmanship and modern design elements.

We believe each piece of clothing should tell a story of its maker-from Latin America to India and beyond-and support the use of natural materials in the creation process. We believe in slow fashion that promotes an awareness and approach to fashion that considers the processes and resources required to make clothing.